![]() ![]() They did not think that professional photographers specialise and that specialised cameras would be the future of photography. It was very easy for Linhof to say, “OK, we make this camera, a single camera in different formats, the total camera, a bit complex, it’s true, but it will suit everyone, it will suit any photographer in any branch of photography”. What is the sense in having a camera that does: press, industry, art, architecture, sports, advertising, criminology, portraits, fashion, science, pictorial, medicine, copying and micro-macro photography? It was a vision totally focused on the manufacturer and nothing on the consumer. It seems that Linhof engineers were more concerned about a tour de force, demonstrating their design and execution skills, than actually looking at issues from the point of view of their consumers, the photographers. It exemplifies an already outdated mindset in product development from a marketing point of view. ![]() But the most interesting of these two pages of the Super Technika 23 user manual is the list of applications covered by the camera. Below is a view of the front of the camera and all of its parts properly identified. ![]()
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